About ShopAtHome.com

History

In 1986, Claudia Braunstein received a catalog featuring products she wanted to order. But when she was ready to place her order, the catalog was nowhere to be found. Her frustration increased when she could not find a phone number to order a replacement catalog. Over conversation one evening, ShopAtHome founders Marc and Claudia Braunstein decided there should be a service that would help consumers and catalog retailers connect with each other with minimal cost and effort. So the idea was born - the ShopAtHome Catalog of Catalogs.

Shortly thereafter, husband-and-wife team Marc and Claudia founded the Belcaro Group as a privately owned and operated company producing print catalogs featuring other catalogs. Since its inception, ShopAtHome has evolved to offer its catalog service both in print and on the World Wide Web, and recently added a discount shopping portal. The portal includes free catalogs, comparison shopping, cash-back discounts, and exclusive money-saving specials to more than 1,500 leading online retailers ranging from travel, computers, gifts, business supplies and much more.

Now, in 2006, ShopAtHome is celebrating its 20th anniversary with more than 8.5 million customers. Through its partnership with thousands of online retailers, catalogs and magazines, ShopAtHome fulfills its mission of offering the latest products, up-to-the-minute deals and cash-back for consumers who shop online while it generates targeted leads for the direct response industry.

Business Model

Whether consumers request catalogs from the ShopAtHome Catalog of Catalogs or order directly from member store sites, ShopAtHome customers can count on generous discounts. In addition to discovering and ordering specialty catalogs from the comfort of their own homes, consumers also will receive discounts from $5 to $25 off their first purchase. And, consumers who want to shop from member sites simply click directly to the site, complete their transaction and maintain all normal warranty and service relationships with the vendor. Consumers may also receive cash rebates of up to 30 percent of the purchase price, exclusive discounts, coupons and free shipping promotions. Plus, ShopAtHome's handy comparison shopping feature makes it a snap to find the best possible prices.

For its more than 1,500 stores, ShopAtHome tailors its unique pay-for-performance model to each store's specific requirements. Stores can select revenue-sharing, paying only if a ShopAtHome member purchases through the stores's site; pay-per-inquiry; or pay-per-click options.

ShopAtHome Member Demographics

• Median age 35
• Household income more than $75K per year
• 80 percent of users are women / 20 percent are men

ShopAtHome Features

Cash Back - 1 to 30 percent cash back, Deals of the Week, free shipping for selected orders, exclusive double and triple cash back promotions
Catalogs - Access to more than 700 discount catalogs and magazines (many are even free)
Coupons - Exclusive discounts, free shipping offers, limited time specials
Comparison Shopping - Ability to search thousands of stores and products and compare the right price at the right store
General - free downloadable reminder software for Intelligent Shopping Toolbar Users

Top Ten Stores